• Joep van Deutekom

Focus Is Crucial In Building Your Business

Updated: Nov 12, 2020

You need to FOCUS intensely on your target audience; in dating, in finding your dream job, and also in starting a successful coaching & consulting business.




In job searching, you cannot just send hundreds of the same applications and expect to be successful. You need to take time to understand what your audience wants & give them exactly that.


Applying for a top 3 consulting firm needs a totally different approach compared to applying for a starting job. This goes for most parts of your application: your CV, your interview preparation, and so on. They all need to be totally CUSTOMIZED.


Similarly, in business you want a very specific target audience (niche) to start with, and give them exactly what they need to get where they want to be.


Entrepreneurs who "help everyone" will not be successful. Their message will resonate less with people, and their actual service will provide less value. Be SPECIFIC, start small & don't worry about missing out on other customers. In fact, you will lose out if you do not focus.


To better elaborate on this topic, I created a FREE case study in which I explain these concepts in more detail and tell you how you can apply them to supersize your coaching or consulting business.


This is the description of the video:



If you like, you can go to the video by clicking on the image above. In more detail, it covers the following.


How to START a freelance business in the Netherlands & how to INCREASE your earnings?


This video will help those who offer or want to offer services (coaching, consulting, training, and other services):

  • Five common mistakes & how to overcome them

  • Why you need a niche to grow your business to the 10K level

  • What transformations you must make to succeed

Of course, you don't just need a niche, but also one with a big PROBLEM, a large DESIRE, and a sense of URGENCY to act now so that you can help them out with your coaching or consulting services.


Is the content in the video relatable to you?


Or do you have other thoughts to add to the video?


I'm really curious about your thoughts, which you can easily share in our Facebook Group here: https://www.facebook.com/groups/expatopportunities. Of course, you can also schedule a free 1 on 1 session with me here: https://calendly.com/joepvandeutekom/strategy



Joep van Deutekom


Joep van Deutekom helps people start & grow successful consulting & coaching businesses. He is an expert in helping people get more & better clients.


Are you interested in starting or growing your own consulting or coaching business? Reach out and request a free online 1 on 1 strategy session today.